Everyone knows of TikTok by now, the social media platform that’s taken the world by storm. Despite its many controversies, it has persevered due to its immense popularity. It has changed how people consume and create content on the internet and revolutionized the digital world. In this blog post, we will explore how TikTok is transforming the video space and what it means for content creators in today's digital world.

Video is an immensely powerful tool for conveying emotion and connecting with audiences. Studies have shown that businesses using video are more successful in engaging their customers and creating a strong emotional connection. This is because videos have the ability to capture the attention of viewers, communicate complex ideas quickly, and evoke strong emotions. By leveraging the power of video, businesses can create meaningful connections and build lasting relationships.

Exciting cinematics is one of the most powerful tools you can use to bridge the gap between your business and your clients.Landing page videos are able to increase conversion rates by 80%. That means videos can lead directly to sales. Video allows you to communicate with your audience in a more effective way, while also providing them with an engaging experience. By communicating visually, you can create a human connection that will increase trust and loyalty between you and your clientele.

When you think of the advantages that video advertising has over traditional forms of advertisement, cinematography, and editing might not be the first thing that comes to mind. However, many subtle perks of video advertising make it even more powerful. A few of these are the use of cinematography and editing.

When done right, angles and cinematography can significantly impact viewer engagement and attention. They can also be used to communicate emotion in a much more nuanced way than other types of advertisement. With the right camera movements, lighting effects, and color grading techniques, videographers can create impactful visual storytelling without relying so much on dialogue or subtitles. When it’s done right, you shouldn’t notice it; it will feel organic.

As we are rolling into 2023, it's important to have a marketing strategy in place to ensure your business is setup for success this year! 

We are sure in your world of business, your industry is ever-changing, and your competition is putting tactics in place to change with it. Businesses are becoming more aggressive in their strategies to keep up with their audience’s preferences and needs. Studies show more people are leaning more and more toward watching visual mediums, partly to take in information faster and more effectively. Online videos account for more than 82% of all consumer internet traffic in 2022, 15 times greater than in 2017 (Cisco).

We recently worked on a video project with Windows of Texas. They had a big home project. A client was adding an addition to their house that included an indoor patio, fire pit, pool, movie room, a third garage, and a music studio. The homeowner wanted high-end sliding glass doors for the indoor patio, movie room, garage, and music room. Windows of Texas was up for the challenge. Owner, Mike Vinez, wanted us to help showcase their beautiful work on this home virtually. We wanted to give the video an extra "wow" factor.

A massive challenge for manufacturing companies is training. You have to ensure people are well-trained for the safety of your employees and your company’s standards. Training can be a considerable expense and time commitment. According to Training Magazine, extensive cost and time expenditures have been dedicated to training. Average training expenditures for large companies increased from $17.7 million in 2019 to $22 million in 2020.

At first, when I signed up for the Telly Awards, I was a little intimidated. The Telly Awards has been around since 1979, and the judges who shortlist (for the People’s Telly) are some of the top professionals from advertising and production companies, networks, and content studios. If that wasn’t enough to make me nervous, those people included judges from some pretty recognizable companies such as Adobe, Netflix, Dow Jones, A&E Networks, Nickelodeon, ESPN Films, Vimeo, and more. So to have our submission ‘shortlisted’ by these judges was incredibly humbling enough as it was.

Video is the Swiss Army Knife you need to stay ahead in modern-day marketing. Video works as a key tool of communication, emotion, and engagement. It allows us to convey information faster than text. It builds and strengthens your relationships. Your message creates a bond with your audience in a way they won’t forget. Here are five reasons why you should consider budgeting videos in your marketing campaigns!:

1. Video Connects with your Audience, Boosting Conversation & Sales

Video can extend a personal connection to your target audience and explain how you're here to help them fulfill a need or solve a problem quickly. It's just as good as being there in person. That’s right, video is the ultimate time-saver and works highly in your favor. For starters, embedding a product video on your landing page can increase conversation rates by 80%!