Video is an immensely powerful tool for conveying emotion and connecting with audiences. Studies have shown that businesses using video are more successful in engaging their customers and creating a strong emotional connection. This is because videos have the ability to capture the attention of viewers, communicate complex ideas quickly, and evoke strong emotions. By leveraging the power of video, businesses can create meaningful connections and build lasting relationships.
Exciting cinematics is one of the most powerful tools you can use to bridge the gap between your business and your clients. Landing page videos are able to increase conversion rates by 80%. That means videos can lead directly to sales. Video allows you to communicate with your audience in a more effective way, while also providing them with an engaging experience. By communicating visually, you can create a human connection that will increase trust and loyalty between you and your clientele.
How can you ensure the video you create will clearly resonate with your audience?
To improve your video content results, we’ve provided three essential tips below!
TIP ONE: KEEP IT SIMPLE!
Our brains process visuals at a high-speed rate of 13 milliseconds! Because we absorb information and emotions faster through visual content, it’s best to avoid long-winded amounts of dialogue on-camera. Let the visuals speak to your story and illustrate your message!
TIP TWO: THE GAME OF THREES
Threes are satisfying. Beginning, middle, end. Three notes of a chord. Three blind mice. What other ‘threes’ do you know? The same applies to communication and storytelling. If you have a live-video coming up, try to think of three key points to share with your audience. This isn’t always a “rule,” but it’s a good place to start if you’re trying to create your own video content!
TIP THREE (there’s those threes again): LEAN IN
We encourage our clients to lean in. If you lean in, other people will gravitate toward you. If you pull away from your business, people will mirror you. If you’re not branching out, who’s going to miss the awesome chance to work with you? There are valuable moments and opportunities to connect with your audience on a hand-designed video platform. People are on their phones a million times a day. They are zooming through your social media, website, your “about us” page, your products page, and your blog at an incredible speed because they take it in, and then they move on. They have little time to spare. If it’s too much text, forget it. This mainly applies to those who are visual thinkers. Which type of thinker are you? Which type do you think your clients are? Time to ask. You may have questions, but questions lead to new discoveries. Discoveries lead to new opportunities. Opportunities lead to growth! Lean in. Give us a call to learn more.
Did you catch my use of ‘threes’ at the end?