Video is the Swiss Army Knife you need to stay ahead in modern-day marketing. Video works as a key tool for communication, emotion, and engagement. It allows us to convey information faster than text. It builds and strengthens your relationships. Your message creates a bond with your audience in a way they won’t forget. Here are five reasons why you should consider budgeting videos in your marketing campaigns!:
1. Video Connects with your Audience, Boosting Conversation & Sales
Video can extend a personal connection to your target audience and explain how you're here to help them fulfill a need or solve a problem quickly. It's just as good as being there in person. That’s right, video is the ultimate time-saver and works highly in your favor. For starters, embedding a product video on your landing page can increase conversation rates by 80%!
We know students process and retain visual information faster than any text. Ninety-one percent of educational institutions agree that video increases student satisfaction. The same principle applies to your target audience. Wyzowl shows that 73% of consumers would prefer to watch a short video about a product or service as opposed to the 11% who would rather read a text-based article. Believe it or not, rarely does a consumer not engage with a video when presented the option. In fact, for information-intensive products or services, consumers typically visit a product/service page video 2-3 times before making their final decision.
This is why we help companies transfer information from text to video from client onboarding to training videos and more. We utilize video every day in our sales process, sharing the work we've done for previous clients to engage new prospects, creating an ‘About Us’ video for ourselves, and
quick social media videos!
2. Social Media Is a Useful Tool to Reach Out and Engage With Your Audience
It's in our nature to want to help people, grow and nourish relationships, and enjoy the feeling of having others engage with us. That's why social media outlets like Facebook, YouTube, LinkedIn, and Instagram are valuable tools to add to your sales utility belt. According to Wyzowl, people are twice as likely to share video content with their friends and colleagues than any other type of content.
Eighty-eight percent of marketers agree that YouTube is the top choice to post their video marketing campaigns, followed by LinkedIn. Although keep in mind that TikTok is on the rise, up 13% from last year. If your product or service is better suited for a younger audience, it's the obvious choice! I use it even as a millennial myself, and I can't tell you how many exciting products and services I see on TikTok. But I'm mostly there because I'm a sucker for cute dog videos. Guilty as charged!
If your audience is more specific, there may be key markets to tap into and specific audiences to target on YouTube, Facebook, or LinkedIn. We will speak with your marketing teams or even connect you with our strategic partners to uncover the best fit for your business.
3. Videos Show Excellent ROI!
Regarding your ROI, video is one of the most profitable. Ninety percent of video marketers find video provides a positive ROI. We like to think of video as a multivitamin for your business. It provides all kinds of nourishment, like increased website traffic, helping our clients better understand your products or services, increased lead generation, reduced support calls, and increased brand awareness.
4. Websites Enjoy 41% More Web Traffic
Speaking of website traffic… video is one of the best tools to bring attention to your business. Here are a few reasons why:
The longer someone spends on your website (possibly watching a pretty neat video), it signals Google's algorithm that your website has valuable content.
When ranking your website on Google, the algorithm looks at the amount of incoming traffic you have. According to Cisco's Forecast Highlights for 2021, video traffic on the web was projected to be 81% of the consumer internet traffic, up from 72% in 2016
Uploading your videos to YouTube and optimizing them for SEO makes you more likely to rank higher in Google searches. Since Google owns YouTube, they love ranking their own site number one. Usually, the top 3 or so results will have videos suggested, so video is crucial to launching you ahead of the competition!
5. Video Appeals To Mobile Users
According to a study by the Interactive Advertising Bureau, mobile ads have seen better click-through rates than PCs in recent years. Due to apps like Instagram, TikTok, Twitter, and Snapchat only allowing shorter videos (2 minutes or less), consumers are 88% more likely to sit through a 30-second ad on their preferred platform. Plus, your video has the added benefit of being shared quickly since companies like Apple have made sharing so quick and convenient.
The demand for mobile video ads is expected to grow even more. North America is its largest consumer, accounting for 44% of all video ad impressions.
Geo-location is also an effective marketing tool that's possible through mobile devices. Based on the Factual's 2019 Location-Based Marketing Report, almost 9 in 10 marketers said location-based advertising and marketing showed higher sales, growing their client’s customer base by 86%.
There are many more reasons why video is important. We personally enjoy the subtle creative decisions that make your video uniquely yours. The music, how you speak to your customer base, how it’s shot, and the color themes we use all have your brand standards in mind. So as your audience is watching, they understand more subconsciously about your business than they would reading about you. That's why Envirron Video Productions is here to help you start your video journey!